Gift cards are also used as a perk by some businesses to attract more customers. One example is the instant gift cards that costumers can avail upon completing a survey or purchasing a certain product or hitting a target amount of purchase. This does not only increase the sales of that business it attracts more customers to avail their products in exchange for availing their gift cards. There are some who actually buy gift cards to send to their friends or family as a gift. And it is not less valuable than providing an actual gift itself. The good thing about having these gift cards as a present is you are giving the person the freedom to choose whatever they want. If they want to use it to purchase online or if they want to use it to travel they can use it because even hotel and plane reservations accept gift cards. They are free to choose as they like without you having the worries of them not liking your gift. You just need to be careful about where to buy the gift card because you might get scammed. The best place to buy gift cards is from the company itself. You might find people who sell gift cards at a very low cost but you might end up having a fake one. It is better being safe to avail it from the company itself. You can always buy gift cards to their stores or buy it through their official websites.